Lee Young-jin. Twenty-nine years old. An orphan. A convenience-store master. With only five million won to his name, he moved to Seoul and started working at a convenience store in Seongbuk-dong. Thanks to his exceptional business sense, he was finally set to become the store’s owner. But on the very night his promotion was decided, he was hit by a damn delivery truck and met his untimely end… Only to awaken inside the body of the villainous prince from the god-awful game he had been obsessed with.